T. Harv Eker says the money in talks and webinars comes from explicit offers at the end, not the content itself. He recommends making multiple offers across days, writing them word-for-word like sales letters, and spending 20 minutes on each one. He's seen 1% sign-ups from registration forms jump when he made a full offer.
Questions this video answers
Five different times.
About 10 people might sign up (≈1%).
About 20 minutes.
He writes the offers out fully, word for word, the same as writing an ad or sales letter.
Chapters
One of the reveals said, well, how did you do so well? You know, training well, you have to get great at whatever product or service you've got. You know, that's got to be number one as well. But I would make no money if I didn't offer things at the end of my talk, would I? You know, at the end of all of my webinars, what do I do? I offer a program. At the end, when I was doing live, I offered during three days, I offered five different times I made an offer. So how did I get so rich because of those offers? Hello. It's not just from teaching. Teaching is great. But I'll tell you what, I could be the best teacher in the world. And some people say that the courses and the programs are the best in the world. And I appreciate that. And I attempt to do that. We attempt to do that, make them the best in the world, which is what we tell you to do, be the best in the world at what you do. But I guarantee at the end of each one of any one of those programs, if there was a thousand people in the room and there was another program, it says part two of XYZ program and there's a registration form if you're interested. 10 people might sign up. 10 people. Don't ask me why. It's psychology. They won't. But if I make a full on offer And I spend 20 minutes on that offer and I give people a rock and sock and opportunity and deal and use the right copy and you know, I write them out fully. I write those offers out fully word for word for word. It's like copyright. It's the same as writing an ad out the same thing or a sales letter. I write them out fully and we work on those. I work on those as long as I work on the. On the actual course. That's right. Why? Because that's where the money is for me and everybody else. So for the company to be successful, we have to sell other programs if that's what the. That's what we do. And to do that, you've got to have very, very, very strong marketing.
