Short excerpt from a T. Harv Eker YouTube video arguing that complicated marketing strategies fail when you target the wrong people or use fancy advertising you cannot afford. Key advice: talk only to the right target audience, keep the message simple (identify the problem, offer a clear call-to-action), and avoid high-cost branding-style campaigns unless you have massive resources.
If you don't talk to the right people, selling will be very hard. Okay. If you talk to the right people, selling will be quite easy. I hate rejection. I don't like when people reject me. Most people who reject you who say no don't give a shit about what you're offering. They don't have the problem. Most people have the problem. If you have a great solution to the problem, they might say no, but they're gonna say it very nicely and they're gonna thank you for alerting them to this possibility that they didn't have before. Maybe understand that you understand that. So it's very important that you talk to the right target audience. And then in the Good Millionaire, I think it's step number five or something, we talk about that specifically. And keeping it really simple, just like say, hey, if you have this and this problem, you should call me or email me. I got a great solution that helped me and thousands of others. Oh, really? Oh, okay, I got that problem. Where do I clip? Why with the fancy dancy pants? Fancy advertising doesn't work unless you're Pepsi and you have a billion dollars to spend on some piece of advertising that goes into some budget. You don't have that luxury. I don't have that luxury. You tell them very simply, if you have this problem, we can help. Click here, read about it, see if it fits for you.
