T. Harv Eker explains why a great product alone won't make you successful. You need people to know it exists. The missing piece: marketing and awareness, captured in five words: if they know about it.
Most people spend most of their time and money fooling around with personnel or.
IT or offices or raising money or.
Fighting fires, or delivering the product or the service or a hundred other things other than marketing. These people work very hard, but they usually earn very little.
By no means am I saying that the product or the service that you have to offer doesn't have to be great. It does have to be great, but that's a given.
But again, there are a lot of people, a lot of people in a lot of businesses that have a good.
Or even a great product or service. So why do 80% of them fail?
Or at best, they never get rich? Mostly because they bought into the old axiom of. Listen to this. Build a better mousetrap and the world will beat a path to your door again.
Have you ever heard that? Well, I don't know who made it.
Up, but my guess is that person will was very creative but probably very broke because they missed the most important.
Five words that could make this saying actually true.
So let me rephrase this quote in a way that makes sense in the real world. Are you ready?
See if you can catch the difference.
Here goes. Build a better mousetrap and the world will be the path to your door.
If they know about it.
That's the key.
If they know about it. How could the world or even one person beat a path to your door if they don't know it exists?
So, yes, you want to have a great product or service, but it's basically useless if people. And let me add a lot. What's the word? A lot of people don't even know about it.
