Excerpt of a T. Harv Eker talk arguing that launching a successful business requires concentrated, aligned effort—analogized to a rocket whose thrusters must all point the same way; dispersed focus leads to failure. The piece emphasizes investing nearly all available energy and resources in one direction at the start.
Chapters
It takes an enormous amount of energy to get something going, especially at the beginning. Let me give you an example. Imagine a rocket, a rocket launching, okay? And imagine all the power that it takes to get this thing off the ground. Obviously all the thrusters have to be facing in the same direction. The same direction especially at the beginning for the rocket to escape Earth's gravity. Yes or yes. Now imagine for just a moment one of the thrusters, let's say it's got three thrusters facing down. Boom. Right. One of the thrusters was facing outward. Outward. Instead of directly down, it was facing outward. Let me ask a question. What would happen? Simple. That rocket would go crash and burn. Why? Because it takes massive energy, a thousand, a thousand % focus in one one direction for the rocket to launch successfully. Know what? Same in your business. It takes everything you've got, every resource, every ounce of energy at your disposable to launch successful.