A short motivational talk by T. Harv Eker arguing that entrepreneurs should invest 80% of their time, energy, resources, and money into marketing. He emphasizes that even excellent products fail without effective marketing and defines marketing as persuasive communication rooted in psychology — phrasing, wording, and order shape customer responses.
80% of your time, your energy, your resources, your money needs to be spent, slash invested in the world of marketing of your business. 80%. Yeah, but no, there's no yeah, but it's 80%. You could be great at everything else, okay? But if you're not a great marketer, you'll be broke in business. And you could be iffy at everything else, but if you are a great marketer, you'll be rich in business. And we are assuming, we are predicating that you have a top notch level 10 product or service that truly, truly, truly helps people. That solves the problem. You understand that? But again, what good is that if you can't communicate that? And here's the thing, there are ways to communicate that work better than other ways. It's just simple. Why is that? It's psychology. You see, psychologically, people are, let's call it convinced, persuaded, attracted by certain things more than other things. The way you phrase things, the way you write things, even the order in which you write them determines their thought process around it. It's just common sense. Right? So that's what marketing is. Marketing is communication. Communicating in a way that is attractive to your audience.
