T. Harv Eker emphasizes that marketing is the essential skill for entrepreneurial success: marketing is simply communicating what you do attractively to people you can help. He argues that even the best solution is useless if people don't know it exists, so investing only in product or personnel without strong marketing is insufficient.
Learn marketing. Because with marketing, you can be successful in any arena that you choose. Any arena, any service, any product. You get involved in anything. All right? Any arena. If you are strong in marketing, you will make a lot of money because that is where the rubber meets the road. If people remember we talked about earlier that the idea here is that you make money by solving problems for people. But listen, I can have a problem and you could be the greatest solution that problem. But if I don't know you exist, what is the difference? Marketing is one word. Listen closely. It's communication. That's all it is. Marketing is simply communicating. Communicating what you do in an attractive manner to the people that you can help. Now, I just said a mouthful there. And it's because there's pieces of this that you have to really get. So again, a lot of people put their time and energy into their product. You should do that. That's fantastic. And they put a lot of time into their, you know, into personnel and into. Into their. Their. Their software, into this and to that. Wonderful. Mwah. But if you don't market and you don't market well, it's all for nothing.
