Fleet MaullThe Entrepreneur’s Zen Master

🎙️ In our brand new episode, visionary entrepreneur and tech pioneer ⁠@MikeKoenigs shares all!

18 Jun 2025 · 1 min

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0:45

This is an excerpt from a YouTube interview with Mike Koenigs (recorded June 18, 2025) in which he outlines foundational business elements: 1) Mindset — non-negotiable core values and being explicit about who you are to attract the right clients; 2) Market — clearly defining the perfect audience; and 3) Offerings/authority — positioning through one-on-one and group coaching/advising and the need to get noticed and be recognized as an expert. The passage emphasizes that clear values and positioning prevent attracting unsuitable clients.

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Mindset, which is what our non negotiable core values are. I believe that like attracts like, and you have to establish a presence of heart and feeling and also say, here is who I am at my core and what I will and will not do. And if you violate that, you will attract really wrong clients and customers in your world. So mindset is the first. Next is the market. Market would be who specifically is your perfect audience? So let's just pretend for the sake of this conversation that this individual has got one on one workshop or coaching or advising. And then they also have group coaching and advising. And they most likely have to establish them as an authority and an expert so they can at least be recognized. You know, first of all, you got to get noticed. You got to establish it.