Fleet MaullThe Entrepreneur’s Zen Master

John Assaraf Discusses Habit Science & Brain Training at The Rewiring Your Brain World Summit

23 Jun 2023 · 1 min

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This is a short transcript excerpt from a YouTube talk (John Assaraf at The Rewiring Your Brain World Summit) emphasizing habit formation: begin with an extremely small initial action (start with one minute, then 30 seconds, then reduce further) and shrink the task until resistance disappears; once resistance is gone, prioritize consistency over intensity or complexity so the habit can "develop you."

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The initial habit is more important than how long you do it for, how complex it is. Because what we want to do is develop the habit, so then the habit develops us. You want to get better at anything, commit to one minute of it. You don't want to do a minute, commit to 30 seconds. You want to do 30 seconds, reduce it until the resistance goes away. And once the resistance goes away, focus on consistency versus intensity or complexity. Let me repeat that. Once the resistance goes away, you focus on consistency versus intensity or complexity.