John Assaraf - Neuroscience Researcher & Entrepreneur joins us for the Ultimate Life Mastery Summit

10 Aug 2023 · 1 min
0:56

Speaker (John Assaraf) explains a practical method for building new habits by reducing actions to a very small, simple challenge: choose one small action and do it for seven days. The act of performing the new behavior "fires neurons," allowing reinforcement of the behavior (thought, emotion, or physical action) which strengthens the pattern over time — making the behavior progressively easier after one week and much easier after four weeks. The speaker emphasizes that the initial habit itself (its simplicity and consistency) is more important than duration or complexity.

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