Lisa Sasevich | The Art of Selling Without Being Salesy

A woman who figured out she's not a medical professor. Years ago she came to me and she had figured out how to live disease free. She had ms, she had multiple sclerosis, and she lived symptom free for 23 years. At that time, probably she's gone on for another decade. We haven't talked in a while. But when she systematized that and put it into a structure and named it, she was able to start taking clients in at $5,000 a pop, 12 at a time. Lead them through 90 day program. You do that four times a year. You're at a quarter million dollar business with you know, know one assistant and a call a week. So that's the magic of the nail your offer program. And before we finish, we'll offer you all a nail your offer blueprint so you can kind of see what you're stacking against this and get started on the path.

Welcome to the Radical responsibility podcast. I'm Dr. Fleet Maul and I'm excited to guide you on a journey of authentic transformation. In each episode, I'll bring you insights from leading experts to explore trauma recovery, mindfulness practices, positive psychology, and innovative breakthroughs in health, wellness and life optimization. This is a space for real conversations that inspire meaningful change, helping you find alignment with the person you were always meant to be. Let's get started. What if transformation isn't just about thinking differently, but feeling differently? Science shows us that true change happens when we align not just our minds, but but also the neural networks in our hearts and guts. This Heart mind connection is the key to deeper healing, resilience and expanded awareness. That's why I created the Heart Mind All Access, membership and Community. A space designed to help you rewire your nervous system, cultivate heart intelligence, and live with greater clarity and purpose with over 1000 hours of transformational teachings specifically curated to meet your needs. You'll learn from world renowned meditation teachers, neuroscientists and experts in neuroplasticity, all sharing powerful tools to help you shift your mindset and heartset, regulate your emotions and unlock your full potential. You'll also gain unlimited access to every summit and course we've ever produced, a treasure trove of Wisdom worth over $10,000 and growing, plus live gatherings and an inspiring global community to support your journey. If you're ready to step into a more heart centered, connected and conscious life, I invite you to join us. Click the link to learn more and start your journey today. What if selling could feel like a sacred act of service rather than something we push through in this week's conversation, I connect with Lisa Sasevich, an extraordinary entrepreneur mother and the renowned queen of sales conversion. Lisa's journey from corporate life to building a multimillion dollar business while raising two children is nothing short of inspiring. We explore what it truly means to sell from a place of integrity. Lisa shares how she transformed her mindset around sales by replacing pressure with presence and how you can too. From crafting irresistible offers to mastering high ticket conversations without ever feeling salesy, Lisa walks us through her most powerful strategies. This is a conversation for every entrepreneur who knows they're here to make a difference and is ready to receive the abundance that comes from offering real transformation. My name is Dr. Fleet Mall, your co host for this session and I'm thrilled to be here today with Lisa Sasevich. Welcome, Lisa.

Thank you so much.

I was sharing with Lisa with you before we got started here that I first did one of your online trainings some 10 years ago or so. And I was a solopreneur, primarily a solopreneur, a consultant, but also a meditation teacher and workshop seminar leader. And the idea of selling in public and selling from the stage was just like terrifying to me. And I did your training and you know, I'd watched Tony Robbins do it. I've been to his trainings, I'd seen people do it, couldn't imagine myself doing it. But I did your training. And then I had a training coming up, a seminar I was leading called Radical Possibility and I got it all set up, had a programmed offer, had the back table, had my team back there to take orders and at the right moment I pivoted and did it and it was successful and it blew me away. And I was amazed and I was so grateful and you know, I've been selling ever since and enthusiastically. So thank you so much for that.

Well, thank you. It's, you know, I'm always moved when I find out that people that I respect and admire, like yourself, were my students a decade ago. And I sometimes I don't even know because it was an online digital course. And you know, there's definitely been times where we had a thousand or more people learning our speak to sell method, our nail your offer method. So I didn't get to meet every person. And sometimes I'm in a situation like this and I find out like what you're telling me right now and I just think my life purpose feels so fulfilled. And I know that's what, you know, part of what you help people figure out. And it does feel so good to do that work. And it does feel so good to know that what you were made for is out there making a difference for other people. So thank you. If we ended right now, I'm like, I'm on cloud nine.

That's great. And, you know, we do. We finally figure out that we. It really is all about adding value to people's lives. And when we get the confirmation that we are adding value to people's lives, we develop all the more confidence that to be in the flow of what we're doing. And it's not about selling people things they don't need. It's really about bringing value to people. And when we do that and have that mindset, it flows and works. But you were one of my early mentors in figuring that out. So again, thank you.

Thank you so much.

So, you know, we always like to start our interviews with a little bit of your origin story. And I know it's almost not fair to really ask you to encapsulate that in a couple minutes. And we have a lot to cover today, but I wonder if you would start. You know, we described your journey in your bio a little bit. You were in corporate America. You learned a lot. You were very successful. You learned sales at that level, and then you decided to leave that world and start your own business, and while you were raising two toddlers, created a business from home that has really developed tremendous success for you and impacted so many lives like my own. So I wonder if you could talk about a little more about that journey and maybe any of the. The obstacles or the hiccups or the pitfalls along way.

Yeah, thank you for asking. I mean, like, for all of us. There's lots of pieces to my journey. In fact, I was honored to write a book for Hay House. A couple years ago, right in the middle of the pandemic, it released called Meant for More. And we talk about the Meant for More moment. That time when all of your different education comes together, be it your formal education, your school of hard knocks, you know, just all the things, you know, make us uniquely who we are. And I think the piece of my origin story that's most relevant, especially in the intersection of your work and mine, is that my mom passed away when I was young. I was 19 years old, just finishing up college at San Diego State. It happened pretty fast. It was cancer and was less than a year from diagnosis to the end, so there wasn't a lot of prep time. And she was a single mom. And I think I went on a quest for parenting really When I look back on it to where was I going to get my guidance now? And I found personal development, you know, and so I was really a child of personal development from 19 years old, which is a long, long time ago now. Thank God for these filters on Zoom. But you know, I found some different personal development organizations that really impacted my life. And you know, whenever I would find one that I liked, I wanted to tell everybody about it. I mean, I just couldn't believe the things that I was hearing about possibility. I became a real child of what is possible for myself and for. And I wanted for the people around me. And so I was one of those people that would share enthusiast and bring lots of people to whatever organization it was that I was learning from. And it would take so much work to get my brother or my father, you know, would fly in, you know, people that I worked with for them to come to these introductions and learn about these personal development seminars that were just expanding my world so fast. And then when we would get there, unfortunately, this diamond that, you know, I loved the work, unfortunately when they led the introductions and it would turn into something that would make the people I brought feel pressured, like they needed to register right now for these courses. And you know, it felt very pushy and salesy, which was not really right reference of having done the actual work there. So what I found is this personal pain, this disconnect between, you know, this amazing work that was life changing versus the process they were using to try to get people to sign up.

Absolutely. I've been thinking of some of the early days of Vast and other chains and other personal where there's this whole focus on enrollment and it could be pretty intense.

And yes, and that was definitely, you know, Landmark Forum, one of the biggest contributors to all things I consider awesome about myself, but also the place where I experienced that kind of a rub. And so wanting to have my own people register, wanting to make a difference in a bigger way. What I was seeing, not knowing that there was like multi billion dollar of industry that are also trying to register people from introductions and seminars, you know, whether they're in the legal field or direct sales. Right. And like all of our companies, we, if we're doing webinars or we're speaking from stage and we want to move people from interested to invested, we kind of need a way to do it. And so it wasn't feeling real good to me there. And I got into the introduction leaders program and I just started playing with, you know, if I can only get one shot to talk to this person and I want to make a difference. What are the markers that I have to hit? You know, what are the things that I need to include so that person feels. And I've come to give it a name now. Tension versus pressure. And, you know, the distinction being that the tension would be something rising inside them, that I need to make this change. I want to make this change versus pressure, which is, comes from, like, feeling like someone else is pushing you to do something. And so kind of not knowing that it would lead to this beautiful, you know, 15 year career of teaching people how to do this, I just started toying with it and.