Fleet MaullThe Entrepreneur’s Zen Master

🚨 New Episode Alert! Are you building a business… or just a bigger job? ⁠@RyanDeissOfficial

3 Jun 2025 · 1 min

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0:45

Ryan Deiss explains a fundamental question for business owners: "How do customers happen?" He emphasizes that customer acquisition should be visualized and mapped from awareness to purchase using simple tools (sticky notes and a whiteboard) to create flowcharts of channels (e.g., Facebook ads, Instagram). The clip frames this as a straightforward, non-technical exercise any business can perform.

Chapters

Question number one. How do customers happen? It's one of the most basic and yet essential questions that every business owner needs to ask. How do customers or clients or patients happen? How do you get them? Many people I'll ask a business owner this question and they can describe it to me, but can you show me? When we work with clients, when we acquire a business, this is the first thing that we do. We literally get sticky notes and we go to a whiteboard and we map it out in visual flowchart form. What do you do first? Well, we run Facebook ads. Great. Facebook ads. What else? We're also running Instagram app. Great, Instagram. They all get sticky notes. Great. Then what happens? And we visualize and map out the flow that occurs from the point of awareness until somebody buys something. This is not complicated. Rocket science, complex business process mapping stuff. Anybody can do this.