Sneak Peek: John Assaraf’s Secrets to Business Success | Entrepreneurial Mastery Summit 2025 🚀

Foreign. I think, you know, a really good direction for us to at least have a dialogue, to get everybody engaged with you and I is to ask a couple of questions. And that is, was there any baby ever born since the beginning of time that was born with, you know, a fear of failing or a fear of not being good enough or smart enough or worthy enough, or a belief that they're too young or too old, or that because they're this ethnicity or another one or born into this family or that family, they couldn't achieve success? So if we asked ourselves, were we born with a self image? The answer is no. Were we born with fears? No. Were we born with self doubt? No. Were we born with limiting beliefs or empowering beliefs? The answer is no. So the question then beckons, how did you and I develop and everybody else who may be watching or listening, you know, what we believe to be true? Where did we develop this self image that we're good enough or not good enough, where we have self confidence or we lack confidence? And that just comes through our experience in our environment. The parents we had, the teachers we had, the friends we played with, the siblings that we grew up with or didn't? It formulated these concepts or neural networks or patterns or associations in our brain, and we developed these beliefs, and beliefs are nothing more than reinforced patterns. Fears are so misunderstood. And let me give you an example. First and foremost, it's important for everybody to understand that every brain, human brain, functionally works the same way. Just like every car functionally works the same way. Just like somebody could be afraid of snakes, and other people could be a zoologist love snakes. It's not the snake that creates the fear. It's the experience in the association that triggers the fear circuit. Same thing with stress. Stress is a circuit in the brain. When that circuit is activated, it releases neurochemicals. So does fear. So does love. For some people, sex equals pain. And other people, sex is like, oh my God, it's phenomenal. So it's usually not the thing, but it's the wiring or the meaning that we have learned to give the thing that causes the feeling that dictates what we take action on or don't. So I think as an entrepreneur, if you're a bootstrapping entrepreneur or you've reached 50,000 or $100,000 a year or a month, there's certain things you don't know to get to the next level of success. And not knowing in the human brain is uncertainty. When the human brain feels uncertain, it does not feel safe. When it does not feel safe, it activates the stress and fear circuit as a means of protection. So there's nothing wr with the circuitry. The issue is in most people not understanding what do I do when I feel afraid. Whether I'm afraid of failing, afraid of losing money, afraid of making a mistake, afraid of being judged, embarrassed, ashamed, ridiculed, rejected, unloved, abandoned. Those are all real possibilities when we don't know what we don't know, or we don't know how to do something. So what I teach people how to do is understand that first you don't get mad at the circuitry, you don't get mad, you don't get upset at your brain working perfectly. When you are procrastinating, you're protecting. When you're self sabotaging, you're protecting. When you are moving away from stuff, you're in a protective mode. And the question we should be asking ourselves is what am I protecting myself from? What is it that I want? Where am I? What do I need to believe in order to really go after what I want? But then what are the emotions, the energy within me, the energy that's in motion within me that'll cause me to take action instead of procrastinating or self sabotage or have this self doubt and rumination on negativity which can be normal. Something I want to show you. I don't know if you can see up on my, on my wall. I have little Frankie's monster right over there. That's one part of our brain. And we have Einstein. That's like the genius part of our brain and that's the protective part of our brain. So we have, you know, these parts of our brain that are both like members of our wonderful orchestra. And imagine if you had a member of your orchestra that's there to protect you and was always going to like talk negatively. What if this happens? What if that happens? What if the lights go out? What if you lose? What if you're in pain? What if this, what if Negative. But your job is to be aware of it. And I know you're a lifelong meditator as well. And observe it, right? And not judge it, but just observe it. And then you can deliberately activate, you know, your Einstein part of your brain says, okay, I wonder what's triggering, you know, this thought right now or this emotion right now, or what's causing me to procrastinate or self sabotage or to go and do something else other than what I should be doing. So I've really looked at the neuromechanics. What's really happening inside this? You know, some people call it an organ of ours, our brain, I like to call an organism, since it's forever growing and learning and developing. But most people have never learned even how to use their own brain anywhere nearly enough like they have maybe their phone, computer, or car. So we're talking about entrepreneurship. Listen, it's 2025. How to get more leads. We know how to do that. How to make more money, how to make more sales, how to help more people, how to do marketing better, how to do selling better, how to lead better, how to do finance or legal or, or, or product development better. We can have those answers literally in 60 seconds, using AI right now. So that's not the problem. The problem is an inner game problem, not an outer game problem.