Fleet MaullThe Entrepreneur’s Zen Master

What if the story you’ve lived is the key to building trust, connection, and real impact?

19 Jan 2026 · 1 min

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0:39

Short motivational/tactical talk encouraging a mindset shift for podcasters: treat podcasting as serving one person per day rather than an insurmountable task; 100 downloads is framed as a meaningful audience size; listeners who hear four episodes are cited as ~55% more likely to purchase. The content is guidance on realistic audience-building and impact through podcasting.

Chapters

Most people think of this podcast or starting one is like this gigantic, you know, this insane, insurmountable task they get to take or this gigantic meal they got to do. And I'm speaking specifically for podcasting to help your audience understand the mindset that probably needs to shift with this. You just need to help one person every day. And if you get 100 downloads, when's the last time you were at an event with 100 people in the room? If you look at that, it's actually kind of a lot of people. And the thing about podcasting is, Even today in 2020, the average listener, if they listen to four of your shows, they're 55% more likely to purchase something from you.