Fleet MaullThe Entrepreneur’s Zen Master

💫 Your story isn’t just something you survived. It’s the foundation of your success. @LisaNichols

11 Apr 2025 · 1 min

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0:35

Lisa Nichols says people don't care what you know until they know that you care. She emphasizes showing up consistently, serving instead of selling, and investing in learners rather than just delivering content.

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So the reality is people don't care what you know until they know that you care. People don't want to be sold, they want to be served. They want to have the invitation to take radical action in their own lives from someone that they know love them, trust them, and is invested in them. Let's take me, you looking in my eyes and seeing consistency in how I show up and knowing that I don't just show up when I want something. I show up at times just to deposit, just to contribute. And by the same token, for those of us who are teachers, you got to also remember it's not just showing up to teach.

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