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A consultant explains why finding a client's prime value, the core benefit driving their business, is the first critical step. Most engagements fail here because of subtle mistakes people don't notice.

A consultant explains why finding a client's prime value, the core benefit driving their business, is the first critical step. Most engagements fail here because of subtle mistakes people don't notice.
When I work with a client, one of the very first things we uncover is their prime value, and here's where things quietly go wrong.

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