¿Miedo a subir tus precios? Si das un buen servicio, no debería ser un problema.
In this concise YouTube monologue, Helena Soto advises service providers that increasing prices should not be a problem if they deliver a good service and enhance either the actual value or the perceived value they offer. She explains that customers often pay high prices based on perceived value, using the example of an expensive car versus a cheaper one that serves the same function. Soto stresses that if clients do not accept higher prices, it is likely because the provider has failed to project that value effectively, not because the clients are unintelligent. She recommends “dressing in the right suit,” i.e., presenting oneself and the offering in a way that clearly communicates higher value, as a key step in convincing customers to pay more.
