¿No tienes una idea innovadora? No la necesitas.
In this short monologue, Helena Soto argues that entrepreneurs do not need a brand‑new, groundbreaking idea to succeed. While having an innovative concept is great, the more crucial step is to identify ideas that already work elsewhere—whether in another country or in the offline world—and bring them to a new market. She illustrates this with examples such as taking a successful U.S. product to Europe or moving a proven offline service to the online space. The key mechanisms for this transfer are the implementation of technology and the willingness to take risk in order to validate demand. Soto emphasizes that many everyday ideas are already validated in offline markets and can be digitized, allowing entrepreneurs to leverage existing demand without inventing something entirely new.
