Perdiendo tiempo con el networking
24 Apr 2025 · 1 min
0:43
In this concise monologue, Helena Soto critiques the conventional wisdom that relentless, in‑person networking is essential for entrepreneurs. She argues that, especially in the early stages of a startup, attending countless events and exchanging business cards often wastes scarce founder time. Soto advocates for a more selective approach to networking, protecting that limited resource. She then highlights how modern social media and personal branding enable digital networking, allowing influential contacts to approach the founder rather than the other way around. The core message is that networking should be strategic, time‑efficient, and increasingly digital.
