Tus ventas no están fallando por tu producto… están fallando por cómo lo comunicas.
20 Apr 2026 · 0 min
0:20
In this brief Spanish monologue, Helena Soto argues that the way entrepreneurs phrase their offers can sabotage sales. She claims that using certain words (e.g., “comprar”) actively harms conversion, and she proposes more empowering alternatives: replace “comprar” with “invertir,” “problema” with “desafío,” “comprador” with “cliente,” “costo” with “valor,” and “intentar” with “experimentar.” The core message is that language shapes perception, and choosing the right terminology can prevent sales from “dying” before a deal is even on the table.
