Brian Johnson explains the Optimize coach certification: a 300-day program ending in a Spartan race. Graduates get certified, then immediately restart as day one, treating mastery as never finished. The program ties daily practice to arete and virtue.
Hi, this is Brian. Welcome back to another Optimize plus one. In our last plus one, we had fun chatting about the diploma we give to our Optimize coaches. It so perfectly captures the underlying purpose of all of our work together that I'd like to share it again. And today we're going to emphasize one particular line. Here it is. Having demonstrated a commitment to arete through the mastery of ancient wisdom, modern science, and the fundamentals of optimal living both in their own life and in service to others, let it be known that insert your name here is hereby recognized as a certified optimized coach and granted all privileges thereunto appertaining for as long as they continue to demonstrate their commitment through practice. In witness whereof, we hereby commit to do our best to operationalize virtue and live with arete, honoring the fundamentals and striving to be our optimize optimus. Best equals eudaimon equals hero selves in energy, work and love. That is it. Today I want to chat about one particular subtle little thing. From this section is hereby recognized as a certified optimized coach and granted all privileges thereunto appertaining for as long as they continue to demonstrate their commitment through practice. I actually laughed as I bolded it in the copy here. For as long as they continue to demonstrate their commitment through practice. Now, our program is 300 days long. We graduate after doing a Spartan race together on Saturday. Then you know what happens on Sunday? We start again. It's day one. Yes. After completing our program and demonstrating mastery, our coaches graduate. They're now certified, then inspired in part by the Navy Seals who need to earn their tridents every day, we start again and again and again. It's day one every day. Why? Well, as we talk about all the time, moving from theory to practice to mastery isn't a check me out, I'm done kind of thing. It's a constant and never ending process in which we strive to show up, work our always evolving protocols, and see just what we're capable of as we make our prior best, our new baseline, and give the world all we've got. If that sounds like fun, we'd love to have you join us in our 2020 optimized coach program. Either way, of course, we're all in on supporting you and helping you make 2020 the greatest year of our lives and the start of the greatest decade of our lives. Love and let's do this.
