Brian Johnson argues that nailing your morning and evening routines delivers outsized returns: get your bookends right and you're 80% there. He recommends starting with PM rituals because your day actually begins the night before, then walks through concrete steps to design both.
Questions this video answers
November 14 (ship date mentioned in the outro).
November 10–12 in Austin (launch event/party).
A free Advanced Reader copy of the ebook.
A free Advanced Reader ebook, the audiobook, and a limited edition Areté coin.
All of the above plus an autographed Advanced Hardcover reader copy inside an Areté VIP box (with T-shirts and 10 annual Heroic memberships for gift recipients).
Chapters
Hi, this is Brian. Welcome back to another arete plus one degree one of 451 Little micro chapters in our new book. Arete, activate your heroic potential. We're in Objective four, a few little micro chapters into objective four, making today a masterpiece. Objective one was know the ultimate game. Objective two, forge antifragile confidence. Objective three was optimize the big three, energy, work, and wealth. Now it's time to make today a masterpiece. AM and PM bookends. Get these right in your 80% there. Now, as we set out to make today a masterpiece, here's the first thing we need to know. If you're like most people, you have more control over the beginning and ending of your day than you do the middle of your days. In his great book, the Compound Effect, Darren Hardy, the former publisher of Success magazine, calls those segments of your days AM and PM bookends. I love that. And that's what we'll call them as well. Know this. If we can get our bookends dialed in, we're 80% there, which is why we focus a lot of our attention here in the Heroic App and Coach program. We want to figure out how to integrate your highest leverage, energy, work and love wins into your a.m. and p.m. bookends to help you more consistently show up as that best, most virtuous version of yourself so you can be more energized, productive, and connected than ever. We also need to know that somewhat paradoxically, your day actually started the night before. Therefore, as we architect your masterpiece days, that's where we'll start with your PM bookends. As we get better and better at more consistently executing our end of day protocols that make up our PM bookends, we'll wake up feeling more energized. Then we'll want to make sure we start the day strong by creating some early big three wins. For now, take a moment and imagine your ideal day. What's it look like? What? What's one thing you know you could be doing to create a stronger PM ritual that would help you wake up feeling more energized and ready to have a great day? And perhaps more importantly, what's one thing you know you could stop doing at night that would help you wake up feeling more energized and ready to have a great day? Then, with that PM bookend plus one degree more optimized? And how would you start your day if you were all in on making today a masterpiece? And again, what wouldn't you do? Got it. Fantastic. I repeat, today's the Day Hero. Let's move from theory to practice to mastery as we get our AM and PM bookends optimized and activate our heroic potential today. I hope you enjoyed that Arete plus one degree from my new book Arete. Activate your Heroic potential Potential. The book will be shipped on November 14th right before black Friday in time to make it the perfect holiday gift perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book, and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free Advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed Advanced Hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th. And you'll get a personal voice memo. Thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere. You can buy a book, Hudson's Airport stores, et cetera. And let us know of course when you've done that and purchased a copy or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.
