Brian Johnson introduces targeted thinking: knowing what you want, identifying what you must do, and quieting the internal voice that distracts you. He illustrates the idea through a conversation with his son Emerson about becoming a chess grandmaster.
November 14 (ships before Black Friday).
November 10–12.
Pre-order 10 copies.
Hi, this is Brian. Welcome Back to another arete. One degree. This is the third micro chapter from my new book. Arete. Activate your heroic potential. 451 ideas. I hope that can change your life. Here's the third idea in the book. In our series, we've covered the first two. We're going to walk through the first 11 little idea micro chapters from the book. Then we're going to systematically walk through some of my favorites from the seven objectives that make up the book. Here we go. Chapter 3. How to Close the gap. Introducing targeted thinking. Now that I've introduced you to my family and to the ultimate game of life, I want to introduce you to the most powerful practice we can engage in to close the gap and live with Arete as we activate our heroic potential. It's called targeted thinking. Let's go back to the trail and continue our chat with Emerson. That part of the conversation we just discussed took us about 10 minutes to complete 1/2 mile loop on our property. Here's how we started our second loop. Me. All right. Living with Arete so we can be heroic is the ultimate game of life. Now it's time to talk about chess. I smile and look at him. He smiles back. Me. Tell me, what do you want when it comes to chess? Emerson? I want to be a grandmaster. Me. I know. I love it. And I think you can do it. I squeeze his hand yet again. He squeezes mine back. Me. So if you want to become a grandmaster in chess, what do you need to do? Emerson. Keep on practicing hard. Me. Definitely. And what else do you need to do? Emerson thinks for a minute, then says as a light bulb goes off. Play in a lot of tournaments. Me. Exactly. Wink and a squeeze from me. Smile and a squeeze right back from me. Me. Now, when that voice in your head was telling you all the reasons why you shouldn't go to the tournament today, was he helping you do what you need to do to achieve what you want to achieve? Emerson? No. Me. Exactly. Wink and a squeeze from me. Smile and a squeeze right back from E. Me. That's what we call targeted thinking. You've got to know what you want and what you need to do to get it. And you need to pay attention when Port X takes over your brain and tries to take you in the wrong direction. I look at Emerson. Right? He looks back and says, yes. Me. So, you ready to dominate the tournament and win or learn today? Emerson. Yep. Me. Let's go hero. And of course, none of this is about my son. It's about you. What do you want in your life? Remember the ultimate game. Hint Arete equals Heroic. And remember targeted thinking. Know what you want, Know what you need to do to get it. Tell Part X to settle down and go do what you're here to do. Close the gap. Give us all you've got today. I hope you enjoyed that Arete plus one degree from my new book Arete Activate youe Heroic Potential. The book will be shipped on November 14th right before black Friday in time to make it the perfect holiday gift perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book, and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt, and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th and you'll get a personal voice memo. Thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book of course you can order the book on Amazon. Barnes and Noble Independent Bookstores will be everywhere you can buy a book, Hudson's Airport stores, et cetera. And let us know of course when you've done that and purchased a copy or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.
