Brian Johnson argues that expecting difficulty makes you work harder and succeed more. People who anticipate obstacles in weight loss or job hunting put in more effort, prepare better, and get better results than those who expect things to be easy.
Successful. People don't think it's going to be easy, it's not going to be easy, and assume it's going to be hard. Perfect. Science says that creates a necessity to act. People who want to lose weight and think it's going to be easy lose an insane amount less weight than people who think will be hard. Because the people who think will be harder. Like it's going to be tough to resist the cookies. I'm going to have to figure out a plan for that. So if you think it's going to be easy, you will not succeed as much as if you think it's going to be hard because you won't work as hard at it. You want a job if you think it's going to be easy. You won't work as hard if you know it's going to be hard. In that for every job you apply for, there's two hundred and fifty other applicants. You're going to work harder to craft your resume, to send out more, whatever, blah, blah, blah. All that's obvious, but it's really important.
