Short excerpt from a Brian Johnson YouTube video arguing that the highest-leverage way to create broad social change is to empower individual agents who then influence others. The speaker rejects trying to be the direct agent of wide-scale change, preferring to train or enable people who create relationships, families, and organizations that will produce ripple effects.
The more stuff that we can help you do at a world class level, the fewer things we have to worry about doing. And if we can get really, really, really good at empowering people to be agents of change, we don't want to be the agent of change. We don't want to personally impact 51% of the world. One, that's probably impossible. But two, why wouldn't we impact the people who impact the people who impact the people? And if we can get really good at that in the same way as, like, we don't want to go into relationship coaching, we don't want to go into family coaching. But, but if we can work with the one individual who can create the relationship, create the family, create the company, that's how we believe we can achieve these ripples going forward.
