Short YouTube advice from Brian Johnson on applying WOOP to business goals: he identifies fear and laziness as common obstacles, reframes lack of current skills as reality (not fear), and advises identifying the single highest-leverage way to create value for others—helping people deeply and at scale drives income.
When I do. Whoop. My obstacles always are fear and laziness. It's not that you have the fear that you don't have what it takes. The reality is you don't currently have the skills to go out and do what you need to do. That's not a fear. That's just reality. I would identify what you think is the number one thing you could be doing that would most bring your soul force up to that next level. When you imagine helping one person, what do you think you can help them do that? If you were them, you would pay yourself to help them do it. Now we're starting to triangulate around how you're going to create value, and that's the only way someone's going to pay you. Your income is going to be directly related to how many people you help and how deeply you help them.
