Brian Johnson presents the final chapter of his book Arete, which has sold about 35,000 copies. He introduces Virtue Declarations, eight short statements printed on the back cover for central virtues like Wisdom, Discipline, Love, and Courage, designed to help you practice these ideals every day.
Hi, this is Brian. Welcome back to another Arete plus one degree. A micro chapter. In fact, the very last microchapter from my book Arete. Activate your heroic potential. I appreciate all of you who have already gotten a copy recording this near the end of the year, about six weeks after we launched it. Over 35,000 copies of the book have been sold so far, roughly. Pretty proud of that.
Grateful for that.
I appreciate you and all of your.
Support and the feedback we've gotten on the book. So bless you. Thank you for getting the book, sharing.
It with your family and communities. If you haven't gotten it yet, check it out on Amazon wherever you get the books and let's go. Final idea. You're going to find the wisdom from this micro chapter which sums it all.
Up on the back cover of the book. Virtue Declarations to activate your heroic potential.
This is our final plus one degree.
I hope that you have been inspired by at least one idea from this book that can help you activate your heroic potential as we wrap up our time together. If you feel so inspired, check out the back of your book. There you will find the summation of this book in the form of declarations for each of the virtues that ancient.
Wisdom and modern science tell us are.
Essential to creating a life of deep meaning and joy. Wisdom, Discipline, Love, Courage, Gratitude, Hope, Curiosity and Zest. I have silently recited the Virtue Declarations on the back cover of this book to myself thousands of times. I've repeated the declarations during my daily AM and PM meditations, while taking a walk, while doing the dishes, while sitting in the cold plunge, and during countless other moments.
Why?
Simple. Operationalizing those virtues is how we can live with Arete so we can close the gap and activate our heroic potential.
So here they are.
Wisdom. I know the ultimate game and how to play it well.
Discipline.
I forge antifragile confidence with every action I take.
Love.
I am joyful, connected, and encouraging. Courage. I am willing to act in the presence of fear. Gratitude. I appreciate all the blessings and gifts in my life. Hope. I have inspiring goals, agency and pathways. Curiosity. I pay attention to what's working and what needs work. Zest. I dominate my fundamentals, so I have heroic energy. It has been a sacred privilege to spend time with you with wisdom, discipline, love, courage, gratitude, hope, curiosity and zest. I say heroes unite. It's time to change the world one person at a time together, starting with you and me and all of us. Closing the gap in activating our heroic potential by living with Arete today.
