What does "Areté" mean? (Areté: Activate Your Heroic Potential)
17 Nov 2023 · 0 min
0:28
Brian Johnson (author of Activate Your Heroic Potential) defines 'Areté' as expressing the best version of yourself moment-to-moment, serving something larger than yourself by putting virtues into action. He frames Areté as operationalizing ancient wisdom and modern science to move from theory to practice and toward mastery.
