Hesed Ojieh argues you need a clear title—a concise identity that signals what you do—or the world will ignore you. He uses examples like DHL for couriers and a master mechanic, and claims there are three ways to uncover yours. Your one-sentence value proposition is essential for personal branding.
The ugliness of life is that nobody is interested in you until you have a title hanging on the service or the ability that you're giving to them. Now get a piece of paper and write how to get a title, how to know your title, how to know what title you bring, what you are going to be known for. If you talk about, uh, courier, you say DHL, UPS. You don't, you don't talk about USPS. You talk about DHL, you talk about UPS, they've mastered courier. Yes, you have to master your title or else you have nothing to offer. You have nothing to offer. And you know what? The ugliness of life is that nobody is interested in you until you have a title hanging on the service or the ability that you're giving to them. How do you find your title? It's amazing that Jesus, the first message he preached. He said, the Spirit of the Lord is upon me, he has anointed me to preach to the poor. He— the first thing he said, this is my title: I am the Son of God, I came to set the captives free. Nothing else. In one sentence, fine-tune your business. When people read it, they can say, this person Does this. I have a master mechanic, master mechanic. I can buy any broken car in the world, he fixes it. He has the understanding, and when he says this is wrong, this is wrong. And let me tell you, he's the master mechanic. What are you good at? That's the solution you bring. But how do you get it? How do you get to understand your title. There are 3 ways to get your title.
