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Hesed Ojieh says to write down one specific title or niche you want to own. DHL and UPS dominate courier delivery because they mastered that single category, while USPS gets left behind.
Hesed Ojieh says to write down one specific title or niche you want to own. DHL and UPS dominate courier delivery because they mastered that single category, while USPS gets left behind.
Now get a piece of paper and write how to get a title, how to know your title, how to know what title you bring, what you are going to be known for. If you talk about, uh, courier, you say DHL, UPS. You don't, you don't talk about USPS, you talk about DHL, you talk about UPS. They have mastered courier.
