Hesed Ojieh argues that producers deliberately create a narrative of economic hardship to keep consumers desperate and controllable. Without this manufactured desperation, he says, producers would lose their ability to generate and retain wealth.
They want you to think that things are difficult because if they don't create that narrative, they will not make you desperate. This is important. Because if the, the consumer is not controlled by the producer, then the producer will not have the opportunity to create the wealth that needs to be created.
