Hiten Shah's videos and podcasts

I asked Claude why Linear was losing deals to Jira...

The most important moment in this demo is an email that never gets sent.

The people I know getting useful AI results have l...

Every product is about to get a second interface. The first was designed for people. The next is for agents. Software needs to understand the product well enough to act on it, then know exactly what happened. I think building for this becomes as normal as building a website or an API.

We're going to look back at how much time people s...

This is ridiculously fun to play if you've spent a...

The minimum viable company is changing.

Increasingly convinced that the vast majority of s...

I wonder how long before two Grok Bots start a com...

Your story is the operating system for your compan...

Starting in 30 minutes. I ran three real AI produc...

To the founder who can suddenly build almost anything

AI can tell you why you lost a deal even when it has no idea.

I did 51 customer interviews in seven days when we were building FYI. By interview 51, the problem ...

If I started a B2B company tomorrow, I’d do the product marketing myself for a while.

If you use AI for competitor research, steal this rule. Every claim gets a date.

Founders are doing product marketing earlier than they think.

The first thing I want from AI doing product marketing is the ability to say "I don’t know."

If a customer conversation has ever changed how you explain the product, you’ve already done product marketing.

AI makes bad product marketing look finished. That’s the part I don’t trust.

If you work on a B2B product, product marketing is probably already part of your job whether or not it’s in your title.

I typed in https://t.co/bYLNX9JIsR in my browser. ...

If you work on a B2B product, product marketing is probably already part of your job whether or not ...

Founders are doing product marketing earlier than they think. The market starts teaching you how buyers see the product almost immediately. What they compare it to affects the story you tell. Objections and lost deals often expose something deeper about the product itself. That feedback ends up changing what gets built next.

This is one of the key GTM lessons I learned the hard way. Product/market fit is a moving target and...

A buyer says your competitor is cheaper. “What sh...

We asked Claude what changed with Linear’s competitors. The first answer used an old source as if it were recent. It also stated a guess as fact.

Product marketing isn’t one AI job. A market briefing and a battlecard need different evidence. Pri...

A skill can teach AI how to do the work. Repeated...