A speaker (a professor at the University of Texas McCombs School of Business) describes using Perplexity as their primary research tool—saying it has almost completely replaced Google—for workplace searches and to source data and statistics. They explain that when building an influencer-marketing course from scratch for graduating seniors they relied on Perplexity to find supporting data rather than relying solely on personal resume/credentials.
Chapters
Are you using Perplexity in the workplace more than Google? I mean, yeah, like it's, it's almost completely replaced Google. Um, I find it such an amazing tool. Yeah. So, you know, I use it in the workplace for anything search related, anything data backed. Like if I need to say, hey, here's the data that supports this stance I'm taking or this, you know, anything I'm pitching, whatever. Perplexity is my number one spot for it. No doubt about it. But also academia, it was really helpful because you know, I, like you mentioned, I'm a professor at the University of Texas McCombs School of Business. Hook em. What's interesting is they didn't give me a course. I had to make it from scratch. I had to go in and figure out what does it mean to teach students, my classes, graduating seniors, about influencer marketing in the workplace. What does the real world look like, how do I prepare them? And a lot of it, like I wanted data to support, you know, I can go in there and say, hey, look at my resume. Just believe me because I say so. But it's a lot more effective to support with, with data and statistics.