Hunter Nelson gives practical advice for early-stage startup marketing, focusing on how founders should balance time between cold-calling, paid marketing to generate leads, and delegating tasks to virtual assistants (VAs) as demand grows. He recommends either dedicating evenings to calling, investing in marketing to reduce manual outreach, or hiring VAs for administrative tasks like data entry and quotes.
You know, if you're starting out by yourself and you're four, five, six months in, and you start getting some of that service and some claims coming in and stuff like that, you're not able to sit and hammer the phones all the time. You're going to have to spend money on marketing to bring in the leads. So that way you're not having to blow up the phones or you're going to have to figure out something where hey, four to seven every night I'm cold calling, and throughout the day I'm working on my stuff. I'm calling at night I'm doing that type of stuff. Or you get a VA to help you quote, and maybe they take care of some of the basic deals for you, like maybe some data entry and quotes. So that's kind of what you do There.
