Hunter NelsonOwner of Nelson Insurance Agency

Unlock Top Insurance Agencies Regional & Brokerage Secrets

2 Jun 2026 · 1 min

Watch on YouTube

0:48

In this instructional segment, Hunter Nelson explains the two primary insurance distribution channels that agents should target: regional insurance carriers and brokerage/wholesaler networks. He emphasizes that regional carriers—often local, agriculture‑focused insurers—are valuable partners for agents operating in specific geographic markets, and advises agencies to secure relationships with several of these carriers. He then describes brokerages as middlemen that connect agents to a broader set of carriers, noting that only certain brokerages (e.g., Canal, Northland, IET) work with particular carriers and that a limited number of national wholesalers serve many agencies. The core takeaway is that agents should strategically align with both strong regional carriers and reputable brokerages/wholesalers to maximize market reach and product access.

Chapters

are a regional insurance company, more local, agriculture, anything like that, you've got all your regional insurance companies that are very, very good. You want to make sure your insurance company or your insurance agency has a couple of these guys, especially if you are regional. You want to be finding some of these guys if you can. These regional insurance companies can be very, very good. And lastly, you've got brokerage. Brokerage are insurance companies that almost every single insurance agent has. But they're not all created equal. Brokerage is a basically another middleman, and these insurance companies like Canal, Northland, IET only work with these brokerages or wholesalers. And they might have 16 wholesalers out of the whole nation, but these wholesalers work with a lot of insurance companies, or a lot of insurance agencies, I should say.