Every User Feels Value on a Different Clock #substack #shorts

23 Oct 2026 · 1 min

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0:43

In this YouTube short, Ibrahim Bashir explains that different stakeholder groups perceive product value on distinct timelines. Engineers and organizations expect value over quarters or years, employees look for visible improvements within weeks or months, and consumers notice changes with each app update, even if the change takes only a minute. Bashir advises product builders to account for these differing clocks by considering organizational maturity and change‑management costs when targeting businesses, aligning with employee productivity, workflow, and toolchains, and focusing on consumer engagement and adoption without disrupting the core job‑to‑be‑done.

Chapters

quarters, maybe even years. But if I'm an employee, I want to see changes in weeks and months. And if I'm a consumer, I'm going to notice things with every app update, even if it's like a minute of my time, right? And so I would say the thing to keep in mind is when you're building these products for a business, you have to think about the organizational maturity, the change management costs. For the employee that you're building for, you have to think about their productivity, their workflow, their toolchain, and how you might meet them where you are. And from the end consumer point of view, you care about engagement and adoption and not introducing workflow into their core job to be done.