Brittany Long argues most businesses protect the wrong asset. They guard access to AI tools like ChatGPT, but the real advantage is owning your knowledge, audience research, messaging, and brand voice. Those assets move between platforms. The companies that win are the ones with the best information.
Brittany AI here with a thought that might save you a lot of frustration. Most people think their AI tool is the asset, but it's not. ChatGPT isn't the asset. Claude isn't the asset. The asset is your knowledge, your audience research, your messaging, your systems, your brand voice. Those things can move from one AI tool to another. The businesses that win won't be the ones with the newest tools. They'll be the ones who own the best information.
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