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This section continues the book’s practical tips on creativity and scaling innovation. It introduces techniques like 'Stand in Someone Else’s Shoes' (use personas or sensory filters to gain new perspectives), 'Innovation is Child’s Play' (encourage play-like, rule-light goals to boost creativity; cites that 98% of five-year-olds test as highly creative vs. 2% of adults), and the 'slot-machine' method (combine randomized 'who/when/where' parameters to surface novel service designs). It then shifts to proactive foresight: using creativity to predict competitor/market moves and setting up radar systems. The final major portion is a case study on scaling innovation at Accenture: building a 20,000-person Practice in nine months via a layered model (Leadership → Masters (~2 dozen) → Ambassadors (~200) → Extended Network (~20,000)), train-the-trainer programs (3-day T3), a one-day PEP training delivered across ~250 sessions to groups of 50–100, support materials (booklets, videos, online library), and communities (Masters Network, Ambassadors Network, Community of Interest). Tactical ratios: Ambassadors ≈1% of org; Masters ≈0.1% (1 Master per 10 Ambassadors). The section closes with author resources, services, and bio details.
Questions this document answers
20,000 people (the Extended Network).
Nine months from concept to training all 20,000 people.
About 200 Ambassadors (≈1% of the organization).
About two dozen Masters (≈0.1% of the organization; roughly 1 Master per 10 Ambassadors).
Over 250 sessions delivered; sessions typically had 50–100 participants and were run by two trainers.