Igor Ivitskiy explains how Cale AI validates leads by checking email, phone, IP, and browser data, then scores them 0-100. Confirmed real leads feed back to Google Ads so the platform learns from genuine conversions, cutting fake lead waste and showing which campaigns generate high-value sales like $30,000 deals.
Fake leads, spam leads, false leads. It has different names, but in general, it is lead gen fraud. When you can see that leads that came from your website actually has zero value. They use the unexisting emails or phone numbers. They use random generated details and even If your sales team managed to call this person, it says, "No, I never filled this form on your website because this number was just randomly generated." I looked for the solution against fake leads for a year at least, and finally I've managed to find the solution. It's the service Cale AI. How it works? Very easy. Easy. Uh, Cale AI installs script on your website. After this, you can see every single lead that came through form on your website. This tool combines the data about email. Does this email exist? Is it rubbish email? Is it true email? Data about phone number, which carrier, type, country, and so on. All the data about the phone number and the data from the user's browser, IP address, and so on. Then the tool based on AI connected the dots and find the patterns that can predict is it real lead or is it fake lead. After the scoring, you can see exact lead score, the number out of 100. 99 means almost 100% sure that this lead is valid. And you can actually confirm. So let's say you call to this lead and it's a real user. It says to you, "Yes, I want to order your services." In this case, you press confirm and this data immediately sends to Google Ads. If the person didn't answer or answer that, He never left any details on your website. You just press reject and algorithm of your Google Ads never learns from fake leads, but based only on real leads. And actually it breaks the problem loop. When you report to Google Ads about every single conversion, Google Ads starts starts to learn how to attract more cheap conversions, more fake conversions, more fake leads to your website. If you send to Google Ads data only about valid conversions, Google Ads learns only from the quality ones and not from fake ones. It gives you in next months or years the insane increasing of efficiency of your ads comparing to your competitors. And the next feature of this tool gives you ability You send to Google Ads exact value of every single lead that came to your business and actually paid your money. Let's say we received 3 leads. All of them confirmed that they are real through the phone. So we confirmed these leads and in a week all of them finished purchase in our businesses. And this lead gave us $1,300, this one $200, and this one $30,000. We can fill these numbers in the form and press Confirm Purchase. After this, we will see in Google Ads which exact ad, keyword, audience, campaign gave us this precious lead that gave us $30,000. Highly recommend to use this tool because I use it a lot in my business. And when I check the statistics, the qualified to new leads ratio, I can see that actually the trend line is increasing over the months. Every single month I can see in my funnel more and more quality leads and less and less fake leads. I wish you only real and precious leads in your funnel. See you soon.
Igor Ivitskiy, Dr. Eds. PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
I am taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I am an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective.
