In this video Igor Ivitskiy warns advertisers about a hidden risk of Google Ads call reporting: when call reporting is enabled, Google replaces the advertiser’s phone number with its own forwarding number. If a user saves that number and calls again later, the call may be routed to a different advertiser because the forwarding number can be reassigned. The presenter explains how to locate the Call Reporting settings in the Google Ads admin menu, how to turn the feature on or off, and how to enable optional data enrichment such as call duration and storage for 30 days. He also covers sending call data to third‑party analytics providers while reminding viewers of the trade‑off between richer data and the possibility of callers reaching competitors. The video includes a brief promotional bio highlighting Igor’s credentials—mathematics background, awards, experience managing hundreds of millions in ad spend, and his role as a Google Partner—followed by a call‑to‑action to watch more videos and subscribe.
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Call reporting and its hidden threat. Just imagine the situation. You are using the call asset in your Google Ads or you are using call-only ads. So user can just click on your ads or on asset on your ads and call you. You launched your Google Ads, it works quite good. Users call you, ask questions, pay you money in the end. But if user will save this number and try to call you again, let's say in a month, he will call to absolutely other business. Why? Because if call reporting is turned on on your account, Google, instead of your numbers, substitute into the ads Google own redirected numbers. And when somebody calls to this number, Google redirects it to you or to another advertiser in the future.
Igor Levitsky, Dr. Eds, PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by AdWords Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Eager's clients generate $50 million in profit from Google Ads each month.
So let's see where you can change or choose the option for you. In the Admin Account Settings menu, you can find Call Reporting. If you will read the Google Ads Help, you can see that Call Reporting, which runs on Google forwarding numbers, and you can also see nice explanation how this forwarding works. Customers get routed through a Google forwarding number, which allows you to gather this data about the call. So, it works like a free call tracking. But in case of another call tracking tools, you can buy separate pool of phone numbers and work only with these phone numbers. So, in case if user will decide to call you again in a month with a separate call tracking tool, this user will still call to you. But in case of Google forwarding numbers, nobody knows who will answer the call. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. If you want to turn off this feature, if you want your users to call directly to you without any substitutes, without any forwarding numbers, just turn on this option and press Save. In case if you will decide to enrich your data with the information about call duration, about number of calls, and so on, you can turn on this option and even choose to save calls for 30 days. And if you have third-party provider for call analytics, you can send this data to the third-party provider. But in this case, you should be aware if user will save this number and will try to call you even tomorrow? It's high probability that the user will call to absolutely another business. If you want to know more about Google Ads, I highly recommend you to watch this video and of course subscribe to my channel. See you again.
