Igor Ivitsky shows how to add negative keywords at the account level in Google Ads to block irrelevant searches across all campaigns. Account-level negatives apply everywhere but Performance Max campaigns can still serve ads for blocked terms. Use them only for universally irrelevant words, not location or product keywords that might matter later.
Account-level negative keywords. Why they are so important and how to use them without any problems. So what is negative keyword? Negative keyword is some word that blocks Google Ads from showing your ads by this search term. For example, you offer the cleaning service. I think somebody who are searching for "free cleaning" is not your dream client and you want to exclude this user from your ads. In this case, you can add negative keyword "free" and Google will stop showing, stop serving your ads to everybody who uses word "free" in their search term.
Igor Ivitsky, Dr. Eds, PhD, the Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs Thousands of entrepreneurs have increased their sales after taking his courses. A practicing expert, Igor's clients generate $50 million in profit from Google Ads each month.
It works extremely good for search ads, for shopping ads, but the problem is with Performance Max ads. In Performance Max, you cannot exclude the search terms, you can't add negative keywords, but Performance Max can still serve your clients in the Google search. So even if you excluded negative keywords "free" and so on from search campaign, from shopping campaign, Performance Max will still show your ads to somebody who are looking for the free cleaning. How completely exclude and completely block some negative keywords for any campaign in your account? You can follow to Admin, Account Settings, find Negative Keywords and press this plus. In this field, you can add line by line your negative keywords. For example, free, video, how-to, and so on, and press save. After this, these negative keywords will apply to every single campaign in your Google Ads. My recommendation: never use at the account level negative keywords that are not completely wrong to your business. If you have some negative keywords, let's say now you serve just New York, but in the future, nobody knows. But now you want to exclude any other states, any other cities from your ads. So somebody who are looking for, let's say, New Jersey cleaning service will not see your ads. You can add New Jersey at account level. But if in the future you will decide to serve New Jersey as well, I bet you will forgot to delete this negative keyword from this list. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. So, use the account-level negative keywords only for general keywords that are not applicable to your business at all. Never put here the names of the cities, of the states, or services that you are not serving now but can in the future. If you are now selling only phones but not laptops, you can add the negative keywords laptop at the campaign level. And when you will create new campaign, for example, when you will start to sell laptops, you will not include these negative keywords. But I bet if you put the laptop negative keywords at the account level, you will forget to exclude this word after you will launch campaign for laptop selling. So you can use negative keywords at the account level, at the campaign level, at the ad group level. Always use this level smart to avoid situation when you will block your actual users from seeing your ads. If you want to enrich your Google Ads, I highly recommend you to watch this additional video, subscribe to my channel, and see you again.
