Igor Ivitskiy shows how to block wasted ad spend by excluding IP addresses in Google Ads. Collect employee and partner IPs using whatismyip.com, then check server logs for suspicious activity like unusually high request volumes from unexpected locations. Manual exclusions stop amateur fraud but won't catch sophisticated attacks that rotate IPs, so consider third-party services like Lunio.ai for those.
How to apply IP exclusions in Google Ads? If you want to protect your ads from fraudulent activity or from your own employees, I will show you step-by-step technique how to determine the exact IPs and how to exclude them from serving your ads.
Igor Levitsky, Dr. Edds, PhD, the young scientist of the year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
So, first question: why should we exclude somebody from our ad? There are 2 answers. First answer: there are some lazy employees for whom the easiest way to find some product or service in their own company is to Google it. When they just need to find some page on their website, they just usually put the search term in Google Ads and click on the first link. And very often the first link is your search ad from your brand or DCA campaign. In some cases, there are more clicks from the employees, from the team, from the branches than from actual users. And of course, you don't want to waste your advertising budget on your team because they already aware about services that you serve. So how to exclude your employees, your team, your branches, your home from Google Ads? The easiest step is to go to whatismyip.com website. And this website just shows your actual IP, my public IPv4. Just copy this IP, copy and paste it in IP exclusions and press save. That's it. Next, send this link via Messenger, WhatsApp, or whatever to your employees, to your branches, to your partners, and ask them to share with you their IP addresses. Put all of these IP addresses into IP exclusions panel and press save. After this, you will never waste your advertising budget on your employees or your partners. Next question is more complicated. What if somebody wants to click fraud me? What if my competitor just click on my ads from different devices, from different laptops, from different users and waste my budget on these clicks? I will show you how to determine exact IP addresses. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads.— so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. So this is admin panel of my hosting provider. I'm sure you have another hosting provider, but try to find in the dashboard IP statistics link or something like this. Ask technical support if you need. Where can I find the statistics about IPs? For example, this is my statistics and I can see that some IP address did almost 1,000 requests to my website. First of all, I can learn about what is this IP. Okay, some general information. In my case, I also can look at the log file and try to find what exactly this user with this IP address did on my website. And in my case, this user visited admin panel. So I'm sure that this is my technical guy, my technical expert who just set up my website for new landing page. So in my case, of course, I will exclude him because I don't want to show— to spend my money to show my ads to the guy who is actually my employee. In your case, if you will find in this statistic some IP addresses that visit your website a lot of times or from unexpected countries, unexpected locations, just feel free to exclude them and eliminate the click fraud from your website. But with this technique, you can exclude only amateur-level click fraud. If somebody will decide to click fraud you professionally, professionally, it will go via a thousand of virtual machines or virtual IP addresses, and you cannot exclude in this way the professional attack. In this case, I recommend you to look into some click fraud prevention and click fraud protection providers as Lunio.ai, for example. If you want to learn more about Google Ads, I recommend you to watch this video, and I wish you only effective ads without any click fraud. See you in the next video.
