In this instructional video, Igor Ivitskiy (aka Dr. Ads) explains that a Google Ads account’s time zone cannot be changed after creation, but misunderstanding it can lead to biased performance data and ineffective ad scheduling. He describes how the account time zone determines the timestamps used in all reports and ad schedules, which can misrepresent user activity when the audience spans multiple time zones (e.g., a U.S. campaign run from a New York‑based account shows Pacific‑coast activity as early‑morning hours). To mitigate these issues, he offers two practical approaches: (1) split campaigns by target time zone and set each campaign’s schedule accordingly, remembering that schedules are always entered in the account’s time zone; (2) either manually convert timestamps when analyzing data or create additional Google Ads accounts with the appropriate time zone, treating each account as a dedicated “time‑zone bucket.” He reinforces the importance of these nuances to avoid wasted budget and provides brief credentials to establish authority, ending with a call to subscribe and view more content.
Google Ads timezone. Why it's so important and how to change it. By the way, unfortunately, you cannot change it. But I will give you 2 tips how to mitigate the timezone without changing.
Igor Levitsky, Dr. Ads, PhD. The young scientist of the year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
So you can find timezone of your account in the admin menu in the account settings. You can find your time zone. What this time zone means for you? First of all, all reports regarding effectiveness of your advertising during the hour of the day you will receive in this time zone. If you serve one country, in this country, in one time zone, there is no problem. But if you serve country, let's say, United States with different time zones, and for example, in your account New York time, but majority of your clients, let's say, from Pacific Coast, you will have bias in your data. For example, you can see that the most active time for you is 1:00 AM at the night, but it can be affected by your users from Pacific Coast who actually at 10:00 PM very actively convert on your website. And you can imagine even different situation. Let's say you have Singaporean account, you are in Singapore, you serve United States users, and you want to determine the best day for showing ads. And you collected the data and you can see that Sunday is the best day, users convert the best at the Sunday. And you create all of your activity for the Sunday. But if your time zone is Singapore ones, but your customers from United States, it possible that actually there was a Saturday for your users. And it's possible that your users most active in Saturday, not a Sunday. So you have to always keep in mind this small nuance. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. And another situation. Let's say you want to set up ad schedule for your campaign, but your campaign serve like all United States. In this case, if you, let's say, set up 8:00 AM till 6:00 PM New York time, your customers from San Francisco will see your ads from 5:00 AM till 3:00 PM. So in this case, tip number 1, separate your campaigns by time zones if you need to use a schedule. In this case, you can set up different schedule for different time zones for different campaigns for different users. Just keep in mind that when you set up this ad schedule, you need to set up this ad schedule in your time zone. So if you want your users from San Francisco to see your ads, let's say from 8 to 6, you need to set up by New York time from 11 AM till 9 PM. And second tip, if you found out that majority of your clients from particular time zone and this time zone do not correlate with your account timezone, you can— two options. First option, every time, every day, just to convert the time to another timezone. Keep in mind this nuance. Or another option, to create new Google Ads account and choose new timezone in this account. It's absolutely nothing bad to have two accounts. For example, one account serve users from one timezone and another account serve users from another timezone. It's absolutely normal, practice. Always keep in mind these two nuances and you will never have drops in productivity, inefficiency due to misunderstanding or making the wrong decision by the data that you receive from another time zone. So there were two options. Always keep in mind this small nuance. And if you want to dive deeply into Google Ads and you want to know more details about how it works, how to set up efficiency optimal Google Ads campaigns, subscribe to my channel and I highly recommend you to watch this video.
