Google Ads data exclusions remove corrupted conversions from reports and your optimization algorithm. Bot attacks, script errors, and click fraud inflate your metrics and waste spend. Set them up in Tools > Adjustments > Exclusions with precise timestamps to bracket the bad data period.
Data exclusions inside Google Ads. Why you need to exclude some data from Google Ads? Let's imagine the situation: your programmer or your webmaster doing some renovation on your website, and during this renovation, he plays with scripts, he plays with Google Tag Manager, and after this, when he did some mistake, some error with data, you see inside your Google Ads 1,000 conversions from nowhere. And these 1,000 conversions completely pollute your data. Because let's say you previously had 10 conversions per day. Now you have this spike with 1,000 conversions and then again 10 conversions per day. So if you will check like a monthly or annual report in Google Ads, these 1,000 conversions will affect all of your data. It will artificially decrease your cost per action. It will artificially increase your conversion rate. Rate, so it will pollute your data. Or let's say you had some attack of bots, of spam, of fake leads, and usually you had like 10-20 leads per day, but yesterday you received 500 bots, 500 forms filled by nonexistent customers, and Google Ads thinks that Google Ads brought you 500 conversions. And again, it will pollute your data. It will pollute the algorithm data because algorithm will think that, "Whoa, really good source of conversion. I brought to this user 500 conversions. This user did nothing, so it means that I can find another conversions like this from another fake list, from another bots, from another click fraud traffic." If you had this situation, you can go to the Tools, Adjustments, Exclusions, and create new data exclusions. Uh, you need to give a name to this exclusion. Let's say "Bot Attack." You need to indicate start date and time when you first observed it. Better, like an hour before first lead or first fake conversions. And end time. 1 hour after, uh, last fake lead or last fake conversion was indicated in your Google Ads. Now you can choose, uh, is it affects all campaigns or some particular campaigns. Let's say only like one search campaign. Usually I don't use the changing for devices, usually I exclude all data, and you press Save. After this, Google will extract this particular data about conversions from start time to end time. And when next time you will check your data for the previous period, the data will be not polluted by the fake conversions, fake leads, or wrong, mistaken conversions. But more important, Google also excludes this data from the algorithm. So it will no more optimize your ads by the wrong data. I'm taking 32 seconds to share something important with you. So you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. If this situation is familiar to you and you faced the bot attacks or whatever else situation when you observed a lot of conversions, please share with me this information in the comments and see you in the next videos. Bye!
