Igor Ivitsky shows three ways to share Google Ads account access: sharing email and password (insecure), adding users through Access & Security with role limits, or granting access via a manager account. He warns that forgotten permissions can lead to sabotage, like an ex-employee destroying client accounts, and recommends regular audits and removing unnecessary users.
Access and security in Google Ads. In this video, I want to share with you some important information about access and security options inside Google Ads and highlight for you how important it is and how important to keep the limited access to your account from the outside.
Igor Ivitsky, Dr. Ads, PhD. Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each each month.
So this option, this menu created to give ability to share access to your account with some third parties. There are 3 ways how can you share the access. The first one is 100% wrong. Never share access to your account in this way. So this is a way when you share with somebody else, with third third-party person your email and password to your Google Ads account. I think I haven't heard about this sharing method for several years, but somebody can still share the access in this way. Please never share the access to your Google Ads account in a way when you provide to somebody else your email and your password that link to this Google Ads account. There are two another ways. So the second way is to share access with some individual by accessing the Access and Security menu inside your admin panel in Google Ads. And then you just press plus. You need to add an email of this person. And I highly recommend you to add the access expires date, the date when this user will stop receives access to your Google Ads account. It's quite important because when we work with Google Ads for years, it's quite common when we share the access with different personalities, with some guy from analytics, with some guy who did an audit for you, with some potential agencies that you want to work with, and so on and so on and so on. And after several years, you have a large list of emails that have access to your account. So why it's not a best idea? I want to share with you just one simple case. Let's say that there is an agency that worked with some individual account, with some individual business several years ago. Then they stopped their collaboration and existed separately, but the agency still has an access to this individual account. Inside the agency, some employee, let's say, Jack just decided to quit from his job, but did it in a bad way. He just argued with his boss and his boss said that he will not pay the salary for the last month. And Jack decided to make something bad for agency. Jack accessed through the agency account to several individual Google Ads accounts and just made a mess inside this account. He added some keywords, he increased the budgets, he deleted some ads and so on. So in this case, the individual business had really big problems because their ads were just destroyed by some third-party person that even didn't interact with it in the future, but he destroyed their ads. So my advice to you, just several times per year, from time to time, look into Access and Security menu and exclude from this menu everyone who don't need to have access to your account. Also, when you share access with somebody else, always try to give the person as low access as possible. If the person wants only to audit your account, choose read-only. If the person will somehow set up your advertising, your campaigns, and so on, give him standard access. If you need full access to the account, give the person admin rights. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. And the third way to share the access is to share access through the managerial account. If you plan to work with some agency or company who has an MCC account, or the manager Google Ads account, you need to share just your Google Ads account ID. You can find it in the top right corner. In my case, it's blurred for security reasons, but in your case, you'll find your Google Ads account ID. You can share this account ID with the third party and they will send the request for access to your account. You can answer to this request inside the Access and Security Manager menu, just press Approve the request. After this moment, they will have complete access to your account. And if you will need in the future to remove this access, you can easily press the button Remove access and they will stop have an access to your account. Always pay attention who can access to your account and try to have this list as short as you can. I wish you high conversions and great ads results. See you in the next videos.
