Igor Ivitskiy shows where to disable Google Ads auto-apply recommendations, which can automatically change your targeting, keywords, and bids without permission. Google might swap premium messaging for cheap-sale language or add broad-match keywords, wasting spend on mismatched audiences. Turn them all off to keep control.
How to manage auto-apply recommendations and why it's necessary to turn them off.
Igor Ivitskiy, Dr. Eds, PhD, the Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert, Igor's clients generate $50 million in profit from Google Ads each month.
So first of all, let's find where you can set up the auto-apply of recommendation. You can go to Admin, Account Settings, Auto-Apply, and press to go to Auto-Apply settings. Or you can go to Campaigns, Recommendations, and choose Auto-Apply. If you will open this these two tabs, Maintain Your Ads and Grow Your Business, you will find a lot of interesting things inside this. By default, all of these checkboxes are turned on. And Google can change your targeting, change your rotation, change your ads. Just imagine that you serve VIP clients. For example, you sell some incredible expensive things. And in your ads, you intentionally mention that it's only for VIP, it's high price. Offer, and so on. But Google will decide that your ads will have higher CTR if Google will change your search ad with tags like a cheap thing, cheap products, big sales, and so on. And a lot of users who are looking for something cheap will go to your website and will ask questions, why is this, why it is so expensive? But your Your actual targeting audience will just ignore your ads because they are not interested in something cheap. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. So I'm sure you don't want to give Google ability to change your ads. So turn it off, all of these Settings, all of these checkboxes. As you can see, Google can turn on optimized targeting. Google can add new keywords. Let's say you waste not enough money on Google Ads, and Google can add new keywords and help you to waste more without, of course, any value for you. Just add new keywords that Google can show your ads and charge you more. By default, Google can add broad match keywords, use display expansion, even change your bids. For example, change your target CPA. Google will decide that you spend not so many as Google wish for Google Ads and will just increase your target CPA. To avoid all of this situation, to avoid wasting of your money, just go to this setting, Auto Apply, and turn all of them off. After this, you can be sure that only you manage your Google Ads settings. Also, I recommend you to watch this video to enrich your knowledge about Google Ads. Subscribe to my channel and see you in the next video.
