Igor Ivitskiy shows how to enable auto-tagging in Google Ads so clicks sync automatically with Google Analytics. Two steps: turn it on in Account Settings, then link your GA4 property in Data Manager. Auto-tagging adds a GCLID parameter to URLs and beats manual UTM tags for tracking user-level data.
Auto-tagging in Google Ads. How to set up, enable it, how it actually works, why it is important, and which one step is always missing in tutorial videos about auto-tagging. In this video, I will show you how to turn it on and what exactly you need to do in order to receive maximum efficiency. One single step after enabling auto-tagging.
Igor Levitsky, Dr. Eds, PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
So first question, what is auto-tagging? If we want to receive maximum value from Google Analytics and Google Ads, we need somehow to link this particular user who just clicked on your ads and the user on your website who did some actions. You have different manual ways how to connect Analytics and Google Ads. For example, UTM tags, but they are quite limited and you cannot link particular users. You can link only group of users who marked with one the same UTM tag. Auto-tagging gives you ability to link single user in Google Ads with single user in Google Analytics. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads. So all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. How it works. When somebody clicks on your ads, let's click on this ad. You can see that Google added to the link the gbrid parameter. This parameter can be different for different devices. Gb rate ID or Google Click ID, GCLID. So in my case, when I clicked from Safari browser, I have this parameter. When I clicked from Google Chrome browser, I have this parameter. For us, it doesn't matter. It just gives ability to Google Analytics read this data and then link this data with information from Google Ads about path of this user. Which exactly ad it clicked, from which audience it was, and how much did it cost. Also, it gives ability to Google Ads to understand how the users who click on ads behave on their websites. To set up, to enable auto-tagging, it's quite easy procedure. You need to click in your Google Ads account on Admin, Account Settings, find Auto-tagging, and just check this checkbox and press Save. By the way, share in the comments who had this option already activated in your accounts. But this is not enough for successful exchange of data. You need to do one more step. Go to Tools, Data Manager, and click Connect Product. Then in Data Source, find Google Analytics GA4. Select your Google Analytics account and press Next. After this, just press button Link, and that's it. You will have connected product Google Analytics GA4 in your Data Manager tab. That's it. After you did these two steps, you have enabled auto-tagging and activated exchange of data between Google Analytics and Google Ads. Thanks to this exchange, both systems will work better for you for efficiency of your ads. Also, I recommend you to watch this video to know a little bit more about nuances and details of Google Ads. Watch this video, subscribe to my channel, and see you again.
