Igor Ivitsky shows how to set up Google Ads billing, from choosing your currency to creating a payment profile. The cardholder name must match exactly or your account gets banned. You can switch between automatic charging and manual prepayment, but Google Support handles any other changes.
How to set up billing in Google Ads? How to set up payment profile? How to add, change, delete it, whatever you will need to do with your payment method?
Igor Ivitsky, Dr. Eds, PhD, the young scientist of the year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
So if you're just creating new account Google Ads or you're creating new payment profile, you will need to know how to properly fill all the necessary details. When you first set up account, Google Ads always asks you about your country and about currency in which you prefer to pay for your ads. The main idea is that the billing country and country where you plan to advertise can be absolutely different. So you can set up account, let's say, for Indonesia, but advertise from this account all over the world or only United States. Or you can set up account with billing address in United States and advertise to, let's say, Australia. It doesn't matter. Google asks at this stage only about country where your bank account and where your organization are based. So in our case, let's set up with United States. And Google always asks about currency in which you prefer to pay. If you want to avoid unnecessary exchange rates, always choose the currency that aligns with currency of your bank account. If your bank account in United States dollars, so choose United States dollars in the Google Ads. Only one small nuance. If we speak about Google Auction, you always pay per every single click the amount of money that more than your competitor by the one cent. And if we pay in United States dollars. So in this case, we will— let's say our competitor pays per click $3, we will pay $3.01. Now I ignore the quality score and another parameters that can affect. It's only for simplicity. So you will pay $3.01. But if you, let's say, set up account from country where exchange rate to dollar like hundreds times different, you can save some amount of money by choosing your local currency. Because in this case, let's say your local currency exchange rate to dollar, 100 your dollars to 1 United States dollar. In this case, you will pay by per every single click the amount of money that 1 your local currency cent bigger than your previous competitor. In this case, you will save some money for every single click, but it's not a drastic saving, but it's some saving. So let's set up United States, United States dollar. Then Google always asks, do you organization or individual? In this case, I'm choose individual. My legal name and my zip code. Create. Then Google Ads asks, how will I pay for my ads? For the majority of us, it's easier to pay from credit or debit card. In this case, you will need the card number, like the usual details. Very important thing, your card cardholder name has to be absolutely letter by letter the same as your payment profile name. In case if you will have different card payment profile, profile names, Google will just ban your account. So very carefully check whether the name and surname that you put inside payment profile align with the name and surname inside the details of your card. After this, Google will ask, do you prefer to pay upfront or do you prefer automatic charging? Google prefers automatic charging when you link your card and Google just charge your card when you spend some amount of money, some threshold of money that Google automatically set up. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. Next question, what if I need add another payment profile, change my, or delete mine? So there is setting in the menu, billing transfers, but you can change nothing inside this menu, inside this profile. So in order to change any details in your payment profile on, or completely change the profile, you need to write a message to the Google support. Team. They will ask you the same questions: what's the country, what's the currency, what's the name, what's the type of the business that you want to change. And only they able to change information inside your payment profile. Only one thing that you can change manually in the account settings. If you will go to billing settings, how you pay, you will find that you can change automatic payments to manual payment. Just press this link and it gives you information that if you change, you need to put your money inside Google Ads upfront. And Google will stop your advertising when this money is not enough to cover your spending. Anytime you can return to automatic payments. Like a small advice, usually for the experience that Advertisers who know how to control their budgets very precisely, I always choose automatic payments. For the new advertisers who are worried about the overspending on their cards whatsoever, I recommend to choose manual payments and put some money on Google Ads account upfront and just, you will be absolutely sure that Google will advertise your business, your website only on this money and will never charge you automatically more than you decided previously. I wish you great results, a higher ROI. See you in the next videos.
