Igor Ivitskiy explains why Google Ads advertisers must fill in Data Protection Contacts and EU Representative fields to comply with GDPR, which carries fines up to €20 million. Even one ad shown to an EU resident triggers the requirement. He walks through the exact steps in Admin > Account Settings to complete the fields.
Data protection context: how to be compliant with GDPR and why it's so important now.
Igor Levitsky, Dr. Edds, PhD, the Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert, Igor's clients generate $50 million in profit from Google Ads each month.
So, first question: what is Data Protection Contacts and why you have to fill this form, this data, even if you are outside European Union and you serve clients outside European Union? If we will read the rules regarding GDPR in European Union, you can see that you can be fined up to €20 million if you will be not GDPR compliant. To be honest, I don't believe that now for small or medium business it can be a problem because there are too many violations regarding this rule on our planet and hundreds of millions entrepreneurs around the world. Some of them serve users from the European Union. So to be completely honest, I don't believe that somebody can be fined for this insane amount. But the progress of humanity are huge for recent years. If 20 years ago policemen should stop you to fine you for speeding, so now speed cameras can fine 100 people per minute just in automatic mode. So I suppose in near future it's possible to create some automatic system that can find the companies that are not GDPR compliant. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. It's worth to say that even if you are not EU company and you are not serving you EU customers, it's possible to have problems in the future. As you know, in Google Ads, there is setting for location targeting. There is option for people who interested in this location. Let's say you have a business in Indonesia and you serve only Indonesian users, but some resident of, let's say, Italy looking for buy TV in Indonesia for their parents. So technically, when Google will show to this person in Italy your ads for the search term "buy TV in Indonesia," technically you just served European Union resident. So I recommend for you just spend 30 seconds and fill data protection contacts in Google Ads to be GDPR compliant in this way. So you can find data protection contacts in Admin menu in Account Settings tab. You can open Data Protection Contacts, fill your name, email address, choose a country where you serve customers, wherever you live, phone number and address. Then press Data Protection Officer, the same as primary contact. And next, just copy the same absurd data to EU representative. If you have separate EU representative unit, of course you can fill here details of this unit. That's all. After you press save, formally, if we speak about interaction between you, Google Ads, and GDPR, European Union, you are compliant in this case. You just spent 30 seconds of time and you're compliant. Congratulations. If you want to dive deeply into Google Ads and learn some really interesting insights about effectiveness of Google Ads, First of all, of course, subscribe to my channel, and I highly recommend you to watch this video. It will help you a lot. See you again.
