Igor Ivitskiy shows how to enable conversion-based customer lists in Google Ads, a feature that tracks users across all their devices using persistent identifiers instead of just device IDs. This lets you remarket to or exclude existing customers more precisely, reducing wasted spend regardless of budget size.
Conversion-based customer lists. The hidden option inside Google Ads that can increase efficiency of your ads by enhancing the audience that you can exclude or include in your ads.
Igor Ivitsky, Dr. Ads, PhD. The young scientist of the year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
You can find this option in Admin, Account Settings, Customer Match, Turn on conversion-based customer lists. If you already know what is customer lists, it's great. Just small note: you're able to upload into Google Ads information about your users, about their emails and phone numbers, and Google can create based on this data customer lists. You can exclude or include this list in your future advertising. If you will turn on this option, in your Audience Manager, Google will create a separate segment for you based on your conversion. In my case, it's sign-up conversion-based and will add the users to this audience, to this customer list. You can ask, what's the point of using this conversion-based customer list if I can create just usual remarketing list of users who did some conversions or who visited some webpage, let's say, thank you page. So in case of usual audience list based on your website activity, Google adds only unique devices that user used for visited your website. In case of customer-based lists, Google use the customer identifier that unique across all users' devices. So in this case, you can exclude or include not only separate devices of this user, but all devices that this user uses. I'm taking 32 seconds to share something important with you, so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. In this case, you can more precisely set up your ads, set up your remarketing, or exclude existing customers from showing your ads. I hope this was helpful, and I highly recommend you to watch this additional video to enhance your knowledge about Google Ads. Subscribe to my channel to know more details about Google Ads, and see you in the next video. Bye!
