Igor Ivitskiy explains that parallel tracking, which sends users to landing pages while tracking happens in the background, has been Google Ads' default for years. Most advertisers don't need to manually enable it, making widespread advice to do so outdated by at least six years.
Myth about parallel tracking. You can find a lot of videos and articles on the internet when authors advise you to turn on parallel tracking. They say that you have to enable parallel tracking in order to increase the speed of loading of your landing page, in order to increase the overall efficiency of your ads. So, what is parallel tracking?
Igor Levitsky, Dr. Ads, PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each year. Each month.
Without this option, Google Ads, when user clicks on your ads, will send the click first to special tracking URL where Google collects data about this user. And only after this, Google will redirect this user to your website. Yes, it's very fast. It's faster than 1 second, but still it's some type of delay. With parallel tracking, Google sends user immediately on your landing page and track all the details about this user on the backend. In this case, immediately after click, user lands to your website without any delays, without any lags. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads. So all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. So, in general, sounds very good. And you can find a lot of videos on YouTube or articles where they advise you to turn on the parallel tracking manually in the settings of your account. But let's look to this setting together. You can find it in Admin Account Settings. Here is the Tracking tab and Parallel Tracking option. You can turn on or turn off. Turn off this option. And the first question that I can ask: it's only for hotel campaigns, isn't it? Yes, exactly. If you will press on this question mark and learn more, you will find that parallel tracking is default option for Search, Shopping, Display, and Video campaigns. For all of these types of campaigns, parallel tracking works by default without any interaction from your site. You don't need to enable this option if you, like 99% of marketers, use only Search, Shopping Display, and Video campaigns. Only if you are using Hotel campaigns, specific Hotel campaigns that allow users to book the hotel immediately from the search results page, in this case, you can turn it on. As you can see, this option is applicable only for "Hodl campaigns." For all different types of campaigns, it's default option. You need to touch nothing. So if you will see in the future advices about enabling of parallel tracking, just be aware that these advices are outdated at least for 6 years. Also, I recommend you to watch these videos to know a little bit more about Google Ads and Google Ads tracking. Subscribe to my channel and see you in the next videos.
